Okazuje się, że wiele firm zaczyna tworzyć jakies produkty, szacując, że istnieje grupa docelowa, która będzie tym zainteresowana. Tworzą w tym celu specjalne grupy projektowe, badania, zespoły i generalnie dzieje sie dużo, po czym powstaje jakis produkt, który mimo calego tego nakladu pracy nie do końca jest dostosowany do wymagań klienta. Dlatego warto czerpać inspirację z wlasnych potrzeb:
Inventor James Dyson scratched his own itch. While vacuuming his home, he realized his bag vacuum cleaner was constantly losing suction power—dust kept clogging the pores in the bag and blocking the airflow. It wasn’t someone else’s imaginary problem; it was a real one that he experienced firsthand. So he decided to solve the problem and came up with the world’s first cyclonic, bagless vacuum cleaner.
Vic Firth came up with the idea of making a better drumstick while playing timpani for the Boston Symphony Orchestra. The sticks he could buy commercially didn’t measure up to the job, so he began making and selling drumsticks from his basement at home. Then one day he dropped a bunch of sticks on the floor and heard all the different pitches. That’s when he began to match up sticks by moisture content, weight, density, and pitch so they were identical pairs. The result became his product’s tag line: “the perfect pair.” Today, Vic Firth’s factory turns out more than 85,000 drumsticks a day and has a 62 percent share in the drumstick market.
Track coach Bill Bowerman decided that his team needed better, lighter running shoes. So he went out to his workshop and poured rubber into the family waffle iron. That’s how Nike’s famous waffle sole was born
by Tim Ferriss: Why Grow? and Other Wisdom from 37Signals